About The PPC Times

The PPC Times is a news site for people who run paid search and paid media accounts. We follow official announcements from Google, OpenAI, Meta and the wider industry, and explain what each change means for the advertisers who have to act on it.

What you'll find here

• Latest news: every relevant update as it breaks, summarised in a sentence or two with a link to the original source.
• Analysis: articles on the stories that matter most, each with a take from Thomas Eccel, who manages Google Ads accounts day to day.

Read how we source, write and correct stories in our editorial policy.